SIA 2011: Day 1

I definitely look forward to SIA each year because it’s 4 days of fun packed together, appointments all day and tons of people that you love catching up with.  The snowboard industry is small but with some amazing people involved in making something we love happen.

Today was Day 1 of the SIA tradeshow in Denver, I’ll go into more product detail after the tradeshow when I write about each company and what’s coming out.  I intentionally started my appointments at 11am to be able to hang out and do swing by’s with brands before getting down to business.

To start the day, I stopped by Capita and Union to check out the line.  I had already seen the catalog but was really excited to see the new products in person.  Capita added a couple new boards including the Totally Fk’n Awesome and NAS.

[singlepic id=10583 w=1000 h=667 mode=watermark float=]

While hanging out at Capita, I see the familiar face of TJ Schneider so I nudged him to get a picture of him with his mid life zero for 2012.  TJ also handed me some snowboard realms shirts to do a giveaway with…so stay tuned for that and check out snowboard realms if you haven’t yet!

[singlepic id=10580 w=600 h=900 mode=watermark float=]

I love these two…they also guard what’s at Capita

[singlepic id=10572 w=600 h=900 mode=watermark float=]

Union is totally revamped this year with highback design to toe straps.  This is the Atlas binding.  Can’t wait to try them out at the on snow!

[singlepic id=10563 w=1000 h=667 mode=watermark float=]

A quick stop into Never Summer with a nice glimpse of the line.  Want a SL splitboard, got it for 2012.  Want a board between the evo and SL, got it.

[singlepic id=10565 w=1000 h=667 mode=watermark float=]

I’ll be checking out Jones boards tomorrow but YES is looking good keeping with their signature style and taste.  JP and DCP are always a pleasure to talk to in person and stoked on what they have going for them.

[singlepic id=10564w=1000 h=667 mode=watermark float=]

Most of my day was spent with softgoods, looking at everything from outerwear to goggles from companies.  Here’s a fun goggle from Spy

[singlepic id=10566 w=1000 h=667 mode=watermark float=]

The afternoon included a stop into Nike 6.0 to see the latest outerwear and boots from the Nike team.

[singlepic id=10567 w=1000 h=667 mode=watermark float=]

Drop gloves keeping the snowboarder on your hand for 2012

[singlepic id=10568 w=1000 h=667 mode=watermark float=]

The Program includes Forum, Foursquare and Special Blend so got to check out the best from them including their board line and Shaka bindings.

[singlepic id=10569 w=1000 h=667 mode=watermark float=]

Probably my favorite from Special Blend, the Burner jacket.  The inside liner has panties as the graphic, haha!

[singlepic id=10578 w=1000 h=667 mode=watermark float=]

32 just had their boot camp at Mammoth and got to check out the 2012 line at SIA for outerwear and boots.

[singlepic id=10570 w=1000 h=667 mode=watermark float=]

Transworld Business’s Mike Lewis and Dragon’s Alex Pashley talking goggles.  Dragon just killed it with their Silverton testing facility, seriously the riding there is insane and the testing of goggles there is even better.

[singlepic id=10571 w=1000 h=667 mode=watermark float=]

Dragon’s new APX goggle

[singlepic id=10581 w=1000 h=667 mode=watermark float=]

Met with Dakine to see the latest offerings of backpacks, luggage, gloves and all the other stuff you need in snowboarding.  Excited to see Annie Boulanger’s new collection of backpack and gloves plus these rad gloves coming out!

[singlepic id=10574 w=600 h=900 mode=watermark float=]

Ashbury goggles.  Ashbury has a Flux collab binding and 32 collab boot this year.

[singlepic id=10576 w=1000 h=667 mode=watermark float=]

I’ve been rocking the Smith i/os a lot this season and was happy to check out next year’s goggles and helmets

[singlepic id=10577 w=600 h=900 mode=watermark float=]

Smith helmets, rock a helmet this season!

[singlepic id=10573 w=600 h=900 mode=watermark float=]

Excited to check out Airblaster for the first time at SIA.  I’ve heard great things about the ninja suit and it’s back with styles for men and women.

[singlepic id=10582 w=1000 h=667 mode=watermark float=]

Airblaster goggles

[singlepic id=10579 w=1000 h=667 mode=watermark float=]

Derek Dennison head to toe outfit from Technine and Nomis.

[singlepic id=10584 w=1000 h=667 mode=watermark float=]

Nomis Outerwear was a good surprise with pieces that I’d definitely rock and styles that look good.

[singlepic id=10585 w=1000 h=667 mode=watermark float=]

Brandbase’s Trent Bush and Cole Taylor at SIA

[singlepic id=10575 w=1000 h=667 mode=watermark float=]

Some new things to look for from Arbor is a couple new boards.  They keep their signature look but also keep a younger artsy look to the boards with park, jib and mtn system.  I’m looking forward to riding the swoon at the on-snow, new women’s board.

[singlepic id=10586 w=1000 h=667 mode=watermark float=]

I was able to grab my luggage and drop off the heavy backpack at my hotel room before heading back into the tradeshow for the fun times.  Just chilling on the couch, drinking beers and talking with friends I haven’t seen in months.

The evening consisted of dinner with Stephanie Nitsch a good friend of mine to catch up on daily life in our resort towns (hers Park City, mine Mammoth), checking out the Colorado party, meeting Trent and the Brandbase guys for drinks at the Ladies Night party then a enjoyable walk back to the Hyatt with a stop at some other bar on the way, drinks at the Hyatt and crashing into bed.  I did awake to find my beer waking next to bed, always a good time!

Now off to day 2 of the SIA Tradeshow!