The Prior Snowboard Factory in Whistler, BC is located just minutes from the base of Whistler & Blackcomb Mountains offering up the ability to create and ride in the same day. Prior has been making snowboards since 1990, offering premium handcrafted snowboards for racers, freeriders to freestyle riders to splitboarders. Their factory is quaint, but they offer a friendly direct to consumer accessibility.
In the showroom, customers can come and purchase brand new and demo Prior Snowboards or place an order for a custom made board.
Prior is very big on demo’ing their boards and as my friend Marc put it, he needs to stop demoing them cause he keeps wanting one every year. At the Whistler Demo’s, you could try a racing board, a splitboard or their new AMF Rocker coming out.
From the top of the stairs, you get the view of the Prior Snowboard Factory working hard below. It’s not a big snowboard operation, but the work they put into their snowboards makes them valuable. Their efforts in creating solid splitboards is recognized by the splitboarding community often. 
The history of Prior is along the walk upstairs, pictures showcasing the history of the brand. 
Hard at work building boards 
Splitboards and snowboards all pressed up and just needing to get the excess material removed 
View from the factory floor 
Just in case people aren’t familiar with a splitboard, it’s a snowboard that is split into two. It’s popular for backcountry riders who can ski up the mountain, but snowboard down to enjoy the powder. You get to use your regular bindings on it with a custom mounting system by Voile. 
The wall of cores ready to be made for each snowboard, splitboard or ski in the line. 
Which edge would you want? 
The clamps securing the edges onto a splitboard in the making 
Nose Dradamous
April 29, 2009 at 11:43 amCool shit. Priors got a good niche carved out.
Shay
July 21, 2009 at 7:53 pmDefinitely good crew up there and it was great to check out the factory, such a rad operation they got.