When I was at SIA I had the opportunity to meet Brenton Woo, the man behind Automaton Snowboards. I had heard of the snowboards but never got familiarized with them or knew too much about them. It was good I met him cause now I get to share the 09-10 Automaton line with you and check it out myself.
At a time when most snowboard companies are big, the underdogs are still out there and creating products that are different and they are passionate about. Automaton is one of those different companies, with mentality of “snowboarding saves lives” to “shred today (because tomorrow it might melt.”
Based out of Truckee, California the goal of Automaton is to bring snowboarding back from those who don’t ride and make it better for snowboarders, affordable and better.
Ever been the victim of a cougar attack?
You don’t wanna live the unnatural life and give up your opportunities
Anonymous
February 8, 2009 at 7:14 pmLame. Yes they are lame. Now you sensor comments? shame on you shay.
Shayboarder
February 8, 2009 at 7:15 pmI like comments that back up why…just putting lame is just lame as a post. Who needs that type of negative feedback with no substance. ?
Anonymous
February 8, 2009 at 7:16 pmsorry it censor. Still lame. english not my first language.
Shayboarder
February 8, 2009 at 7:17 pma one word comment that has no substance is lame. If you are going to comment, add something that can explain why you think they are lame. If you want a negative blog or posts…there are plenty other sites that love those comments.
Anonymous
February 8, 2009 at 7:22 pmBeing critical isn’t being negative!!!!!!!They offer nothing tech wise and pres them out of Austria (Elan?) with lame graphics. But they’re based out of Truckee CA? Other than their “philosophy about snowboarding…?” Get real. He’s going into business to try and make money: that is his core philosophy. Noting wrong with that but let’s not pretend here. What are they offering? You tell us.
Shayboarder
February 8, 2009 at 7:26 pmSee that’s a lot better and more substance than lame. I like to hear the reasons behind why people think a company is lame or products…goes a lot further than one word.
Having never rode the boards I can’t judge them on the tech or how they ride. Graphics are personal preference, I love graphics that others hate and hate the ones people love. That’s why I never review a board on graphic…it’s all personal. Companies are based out of many locations, don’t judge them on that either. Having talked with Brenton I liked his input and what he had to say about the company and that’s my experience. I write everyday in this blog but I don’t care to make money…people have their own reasons for what they do in life, whether it’s blogging or making snowboards…who are we to judge them?
Anonymous
February 8, 2009 at 7:30 pmBrevity is the soul of wit: lame.
jk!
the Wootang
February 14, 2009 at 9:58 pmall businesses exist to make money. if they didn’t they’d be charities. i don’t think it’s a bad idea for consumers to know where their money goes. does it go companies that will reinvest in our culture, or to buy some ceo’s kid a new suv?
elan is the world’s single largest snowboard mfg. most of the world’s top snowboard brands come out of the same factories, made on the same machines, and with materials from the same suppliers.
if you want tech, then buy another brand.
does tech make snowboarding more fun? some think so, some don’t. we design the boards to be fun.
one thing i do believe is snowboarding saves lives. that said, in retrospect if i really wanted to make money, i would’ve spent the last 5 years of my life going into tech or healthcare. or maybe booze. people like to drink.
jennyb
February 25, 2009 at 4:43 amSuper Slick! i like their graphics for next year, pretty funny! I own a Trust Me 149…BEST PARK BOARD MODEL EVER FROM ELAN! Since (Some) people are LAME and aren’t familar with snowboarding or the industry..at all; most top companies (i.e. burton) have their boards made in china!!! or in a shit hole factory in reno or socal with illegal labor. I prefer my boards to come from a legitamate “tech” advanced factory like elan in Austria. Capita, Rome, Automaton, etc. are all manufact. there and are guaranteed! Have fun sucking on your Banana off a kicker! i bet you’re too broke for booze, Loser!
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