This year at SIA, Bitchboards was there showing off their snowboards. Ran by Alex Masterson, the women’s snowboards feature the “Bitch” and mix of artistic design in graphics.
A lot of the graphic elements are cool how she gets the photos and most of them are just another way to visualize a simple element like leaves or food coloring.
Last year I had the opportunity to ride a Bitchboard and definitely some work has been done on them in terms of new manufacturer and changing the construction up. The boards look better quality as well.
Definitely some women out there (I’m not one of them) look for a board by graphics…so Alex has a good eye and understands this.
Here is the Bitchboard Catalog
